We're testing out one week of facebook ads. Short time I know but at least we will get an initial response on whether people are clicking on the ads at all.
I wonder how it'll turn out. When we used Google Adwords the average cost per click was $0.35, which isn't bad. Now we are testing with cost per thousands impressions on Facebook, since we are aiming more at raising awareness and brand recognition.
Stay tuned for the results :)