Following my recent "thing" to set up a daily schedule to UP my efficiency, I have scheduled a time for when I read other people's blogs and also write on our own.
Read "Startup Marketing" yesterday and had some good takeaways. The write encourages Startups to have a customer development plan rather than a marketing plan for the startup phases.
It makes sense since you only get one chance to make a first impression - initially developing customers one by one you start to get a feel for what BURNING need you're serving and how you can tailor it more to the customers that are passionate about your service/product.
When you have a steady following, THEN you can switch gears to doing more marketing.
If you only have a MVP - minimally viable product, and you throw it out on the market burning a big hole in your marketing budget, you might be turning OFF customers that would've been interested in a later stage of your product with a very preliminary version of your product.
It's something to consider for Startup businesses...getting the word out is important, but getting the word out too early is dangerous. Just think about Dragons' Den for us and how it's been almost 1.5 years since...if the segment aired NOW to support our commercial launch it would've been GREAT.
Oh well. At least I still get asked about it :)
I'm counting on my marketing guy to come up with something that makes an even bigger splash.