So our site has been revised and the renewed version has been uploaded as a soft launch to preview our launch next week.
We're excited about the launch and it's great to see that people have been keeping an eye out for our service launch since there are already a few sign ups on the site.
Thank you all for the support! I'm looking forward to the official launch next week and hopefully we'll see more people joining us in Changing Exchanging!
Next week we're going to be busy with press releases and other marketing efforts. To help us out we had a meeting with Rob from Techvibes this morning to ask him about how to use social media to spread the word.
There were definitely some great ideas that came out of the meeting. Our conversation gleaned tips on how to better utilize Twitter apps to build a following and how we can use social media more cost efficiently.
With a tight budget we really have to get creative with our promotional efforts and of course we're hoping that our audience/users will help spread the word!
What we've noticed with other financial services is that they don't do a lot of outreach marketing; as a new company to the industry, we want to take a different approach to converse with our users - we also want to share the information that we have to help users save more and make sound financial decisions but we want to do it in plain English.
It'll be interesting to see how all of you (our potential valued customers!) will react to our approach.
You're used to financial services being secretive with how they operate - we're going to be transparent so you know exactly what you're paying for and how our service works.
You're used to financial services building credibility by sending out "value-added" newsletters and market commentary - we're going to be asking for our community of users to contribute their insights on how to save more money and how to make MORE of their money; of course we share our input as well, but we're sure that crowdsourcing the information means MORE value to the entire community :)
You're used to financial services being serious, using royal blue, forest green, ruby red, etc... - we aim to be a breath of fresh air for small businesses, who currently get tons of lip service about "small business products" with zero delivery on the brand promise; we're going to change that by living up to whatever we tell you we're going to do.
You're used to financial services tagging on numerous fees - we have one fee and we'll tell you what it's for.
As starry-eyed entrepreneurs, our team is going to work day and night to ensure we walk the talk!