For all I know, IF it holds that summer is a vacation month, then businesses like mine should be BOOMING with business. Why? Because we're not targeting huge corporate sales, where everybody gets a summer vacation no matter how brief. We're targeting small businesses that probably won't trade off 2 months of business activity/$INCOME$ for 2 months on the beach. Seriously, unless small business owner CURRENT Bill, wants FUTURE Bill to be in a lot of trouble come September.
I wonder if there's a correlation between the theory of summer being a staple vacation period and third quarter sales? Because if these are the quiet months, then revenue should have slumped as well right? But I don't think people would want to write in their annual report something like this:
"Due to the massive amount of people that took a vacation during the summer months, our third quarter sales have plummeted by 30%."