Saturday, July 25, 2009

A BIG Thank You to our Customers

Over the past 2 months, we've seen transactions sizes grow from $400 to over $50,000. This is extremely encouraging and shows that our customer are developing a trust for us. We have tried our very best to be as diligent as possible in all aspects. Keeping in touch constantly with customers to let them know where their money is. Communicating all issues with our customers and recommending solutions fit for their needs.

Someone once told me that the business of forex isn't about competing on the lowest prices - it's about helping customer solve business problems. Cheesy but true. If you can provide the customized service and attention to each customer, it does help to build the long-term relationship needed for them to become advocates.

On the other hand, there's also the theory of "firing" your customers when they become too much of a burden and cram your customer service line. So it does require a delicate balance; and as you come in touch with more customers, you'll discover that some are sincerely trying to learn more about your business, rather than just calling to complain - try to identify them because they will start spreading the word for you, and they can be the "WORM" to their friends (Word of RESPECTED mouth).

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