1) The General Pitch: here's what investors hear all the time.
- Our potential market size is above $10 billion dollars;
- We are curing a BURNING PAIN for our target segment;
- Our adoption rate is going to be AMAZING;
- Our financials display a hockey stick ramp up;
- We'll reach break-even within 2 years;
- We're going to exit by acquisition.
2) Not hiring an actor.
Number 2 is really true. I should hire someone that looks like a banker to do my pitch for me. It's a credibility thing. Investors can deny this all they want, but once they see me get up to do a presentation, they have already imprinted in their head that I'm young and enthusiastic, which equates to inexperience in their books.
I spend the next 20 minutes they've allotted for my presentation fighting this stereotype. It doesn't help that I spend these precious minutes giving The General Pitch.
This is why I should hire an actor to do my pitch - it has worked before from what I've heard - any takers for this deal? :)
Well, live and learn. At least I'm glad that I came to this realization.