I have actually seen Frances present at a conference held in Vancouver before, and she is very composed, articulate and able to engage the audience in her own way. I bought her book on that day and it is a good read with some quick tips that you can continually refer back to.
SO. Without further ado, here are the most persuasive words in the English language:
PeerFX is a proven and easy method of exchanging money that guarantees you savings on every transaction.
Not bad...what do you think?