I was just wondering what I should blog about when I saw this commercial on TV for Ally.ca. Quite a clever set of commercials since I've seen a couple of their TV spots over the past weeks.
It makes fun of the fine print in credit card applications and offers. The fact that many things are "limited offers" or have many "offer restrictions" is emphasized in their ads. Here's Ally.ca
There are many things that people are frustrated with in the financial services industry, mainly that the whole services part is missing. There are many opportunities to improve on existing services and that's exactly what these new companies are doing - it makes me wonder how existing service providers will react? If at all.