1) ...you are sending in generic cover letters?
Blows me away how most if not all of the applicants to our PR and Brand Management position send in cover letters that sound like they just changed the name of the company.
I tuned out immediately after I read the first line. "Dear Employer/who it may concern/hiring manager, I am a fantastic candidate for this job (because I have this degree).
Guess what? Another 10,000 people have this degree as well! What have YOU done that makes YOU stand out as an individual? Did you exceed sales quotas by 100%? 200%? Did you drive tons of additional traffic to your company's website? Did you get your company President on the cover of prominent business magazines?
Be specific. Identify yourself.
OR....are you a fantastic candidate because...
2) ..you are not researching the company or reading the job description?
You know...we include certain tasks and responsibilities in the job description because its part of the job. It doesn't say: "well, it would be great if you could do this, but it's ok if you don't."
So if you don't have all that we're looking for in that job, your time is better spent applying for jobs that actually fit your skill set. That's where you can make a positive impact with your skills; not in a job where you can't shoulder the responsibilities required.
Some people do manage to get past the first screening and we give them a call. We usually ask them so...why PeerFX? Amazingly we get awkward silence on the other side of the line or the attempt to make it sound like they went to the website.
"Umm...I went to your website, you guys do currency exchange right?"
Please. Please. PUH-lease. My mom has always told me that opportunities come to those who are prepared to capture them; how are you going to capture any opportunities if you don't put any effort in up front?
Think about it. Come more prepared and then you can stop wondering why you are unemployed.