Tuesday, June 29, 2010

No Other Business Does What I Do - BS!

Complete BS.

If you seriously think whatever you're doing has not been done or is not being done by someone else right now - let me tell you, it WILL be done by someone else SOON, really soon.

Or for those that say other businesses can't do what they do - again - BS.
Have you thought about the number of substitutes out there that do exactly what you do?

Example:  Need: Quench Thirst
Substitutes: Coke, Water, Tea, Icetea, Nestea, Sprite, 7-UP, Beer(sssssssssss), Lemonade, the list goes on for about 5 million other choices

Example 2: Need: Foreign Exchange
Substitutes for PFX: Banks, Foreign exchange houses, online brokerages, online banking platforms, foreign exchange booths at airports, MoneyMart, Western Union, etc. the list goes on for another 5 million other choices.

TOKYO - MARCH 17:  Traders monitor stocks at G...
Example 3: Want/need: Staying connected with friends

Substitutes: Facebook, Twitter, LinkedIn, Blogger, Wordpress, Typepad, Blackberry Messenger, Whatsapp, MSN Messenger, Skype, etc.  This list also goes on for another 5 million choices.

SO....if you still think you are the ONLY ONE satisfying a consumer need/want, then you seriously must be from another planet.  Unless you've discovered a new need/want that we don't know about yet - which I must ask that you kindly share with us what it is and why it's so "new".

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