Thursday, December 9, 2010

A Customer Experience Story (Part 2)

So I got the new Macbook Air - the totally decked out version. This was half a functional decision and the other half totally irrational (as with all of our purchases).

Following up on my last post, where my supposedly "fixed" macbook air decided to black out on me again after I replaced its hard drive for two hundred dollars plus, I called and left a message where I worked hard to repress my frustration.

I got a call early in the morning, before their store opened at Richmond Centre, from their business manager. I am going to mention her name here because I am going to give her props here for handling my anger so well. She told me that she had received my message, was sorry about my "loss", and understood that I needed to get my computer fixed right away. She booked me in for the first appointment time available at the genius bar and I told her I would be there.

I was down with a cold that morning so I had to groggily pull myself out of bed, get dressed, put on my glasses (which I rarely ever wear in public), and dragged myself over to Richmond Centre. 

I was like a woman on a mission beelining into the store and headed straight for the genius bar at the back. "I am here to see Christine, she booked in me in for an appointment." 

The helper with an iPad called for her via iPad (at least that's what I think happened) and she showed up, we shook hands, and I proceeded with throwing a fit. It went something like me wanting to throw my computer against the wall when it shut down on me again after I was told that it was fixed. OK, that was the only "angry" comment that I made and then having someone immediately attend to my broken computer and saying they understood my pain suddenly made me feel better. Let's face it, as customers, we all just want a little genuine lovin' from these companies.

I told Brody (who was the genius who was going to fix my computer) and Christine that I did need another new computer given that I can't go into meetings with a computer that may die on me any second. We went around and I got to take a look at the new Macbook Air models (11" and 13") and even the new Macbook Pros. Considering that I needed my computer to handle mostly web surfing, word processing and simple photo rendering tasks, the Macbook Air would be more than sufficient. Seriously, with 4GB ram and 280 GB storage I think I am good to go.

Of course they also credited me for the amount that I spent the day before trying to fix my old computer. That made me feel better because I felt that they were fair with me. That's all it takes to satisfy a customer, don't try to rip us off. A lot of you might ask why I decided to buy another Mac, and I will tell you the reasoning is threefold.

  1. Functionality wise I have tried out many different laptop brands, including Fujitsu, Acer, HP, Toshiba and Mac. My Mac never got the blue screen of death and didn't have constant crashes happening. Plus, the system is just so user friendly. Even small things like searching for a file on my computer is 100 times faster. Have you tried searching for a file on a PC? WOW, it really seems like there is somebody inside the computer slowly going through the folders.
  2. They have been SO good with servicing broken stuff on my Macbook Air. Last time the little piece that held my laptop screen and the keyboard together broke off a little bit and they replaced my ENTIRE SCREEN for FREE - I was not under applecare and they helped me simply out of the goodness of their heart (at least this is how it appeared to me). Even when they replaced my hard drive they reduced their labor charge down to $39 from $159. 
  3. Again, totally irrational. This is what customer purchases are like. We buy things that makes us feel good. I know I bought the Macbook Air because it is the thinnest laptop in the world - which really makes me feel quite awesome. My feet will also thank me because I am not lugging around a 10-pound IBM.
I would say that Mac has redeemed itself in this customer experience story. Wouldn't you?

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