Got this passed along to me by my advisor.
1-800-goog411. (a.k.a. 1-800-466-4411)
Google is offering a free service right now that allows you to search and connect with the company you're looking for by calling the number and answering 2 questions.
They ask you for City and Province and you answer ie: "Vancouver, British Columbia"
They then ask you for the Business Name or Type of Service ie: "Avis Car and Truck Rental"
It will tell you that it's connecting and Avis picks up the phone - extremely convenient service and I'm going to start using this.
Google's development efforts have focused on making search engines more efficient, and with this new service, they've just made searching even more "mobile". We don't even need to manually type in the phone number or go online to find these places.
Technology should make life easier and this application appears to do that pretty well. So what are you selling? To be successful you have to make sure you don't lose focus of your core benefit. For Google, it's all about making Search efficient and convenient. What's your value proposition?