Sunday, September 6, 2009

JailHouseFire Hotsauce

You can take full advantage of your situation - whatever your situation. This is exactly what the inmates at Florida's Hillsborough County Jail did, using the peppers grown on site to develop 3 flavors of hotsauce which they are marketing under the brand JailHouseFire. I love the fact that they've used their situation to help brand the product, naming the three different flavors Original, Smoke and No Escape.

Each brand tells a story, and their is definitely an interesting one that stands out from the everyday brand you see the at the supermarket. You can read the original article here.

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